How intirn works

intirn makes the products in your images and videos shoppable. You upload a photo or a video, intirn outlines the things in it that can be sold, and you attach a product to the ones you want. On a video intirn follows each object through the shot; on a photo it is instant. Either way a viewer clicks the product where it actually is on screen instead of hunting for a link in your bio. It plays on your own site through an embed, or on your intirn page.

One kind of account does all of this. Some people use intirn to sell products they make, and some run a store and use intirn to sell from it. The setup is the same either way.

1. Upload a photo or a video. It goes into your studio. Nothing is public yet. Images are the quickest way in, you already have hundreds, and there is no tracking step to wait for.
2. See what intirn found. When the photo or the frame opens, intirn outlines the clothes, accessories and objects it recognises, each in its own colour. Move to another moment of a video and it looks again. If the thing you want is not outlined, search for it by name, tap it, or draw around it.
3. Click one and pick the product. intirn looks up products that match the item and shows them as cards with a photo, a price where the store lists one, and the store's name. Open a card to look closer, or add it. If the exact product is not there, paste your own link and intirn reads the title, price and image from the page. You can edit the title and price afterwards.
4. intirn follows it. On a video, intirn tracks that object through the rest of the clip, roughly 30 to 60 seconds of processing per object. On an image there is nothing to track, so it is ready straight away.
5. Publish. Publishing puts it on your intirn page and turns on every embed of it. Until you publish, only you can see it.
6. Embed it. The editor gives you a snippet like this:

   <iframe
     src="https://intirn.com/embed/VIDEO_ID?live=1"
     style="width:100%;aspect-ratio:9/16;border:none;border-radius:12px"
     allow="autoplay"
   ></iframe>

   Paste it into any page you can edit the HTML of. Stretch an image embed behind your header and your landing page background becomes shoppable. The media plays and glows inside the frame, and when a viewer clicks a product the card opens right there. Your domain, your page, your layout.

When a viewer clicks a product, the card opens over the video and the video keeps playing. Clicking through from the card sends them to the product page you linked.

When you click an outlined item, intirn cuts that one item out of the frame and sends the cut-out, never the whole photo or video, to Google Lens through a search provider. What comes back is a list of products that look like it. Stores that price in dollars come first and resale listings come last, and you can change both in Settings, or turn the lookup off and paste links yourself.

A match is a suggestion, not a guarantee that it is the exact product. You choose.

A link from a match. It is the store's ordinary product page. intirn sends the viewer there and records the click. It is not an affiliate link and it does not earn a commission.

Your own link. Paste any product URL, including an affiliate link you already have. intirn sends the viewer there untouched and records the click. Sales on this route are reported by whoever runs that program, in their dashboard, not in intirn.

No cookie stuffing. intirn never drops an affiliate cookie on a viewer. The one cookie we set is our own, on intirn.com, and a cookie on our domain cannot be read at a store's checkout. A store's cookie is set when the viewer arrives at the store, and that only happens when somebody actually clicks. Link previews and browser prefetches still reach the right page, but they are never counted as a click and never handed a cookie.

Every click out carries its own id and the second it happened. You can export them from Analytics or read them through the API, so if a program ever asks where a commission came from, the record is there.

Every click out to a store goes through an intirn redirect, which records which video, which product, and the exact second of the video the viewer clicked. The funnel intirn can show you ends there, honestly: seen on screen, clicked in the frame, and clicked through to the store. What happens on the store's side after that is between the store and its own analytics.

• Sales. intirn records the click through to the store and nothing after it. If your link belongs to an affiliate program, that program reports your sales in its own dashboard.
• intirn shows views and clicks, not people. Nothing here is deduplicated per human.

intirn is free for creators. There is no monthly fee, no upload fee, and no charge on your links.

Your analytics show how many times a product was on screen, how many people clicked it in the frame, and how many of those went through to the store, per product, per video, per second of the timeline. intirn does not show predicted or estimated earnings anywhere.

Write to us through the contact form. What intirn collects and how long it keeps it is on the privacy and data protection page.